About Alan

I help high performers like you find your Purpose and build Conviction, so you can unlock your true potential and break through to new levels of success, meaning and well-being.

My mission

My mission is to help 1000’s of leaders and professionals across the world live their best lives, go beyond possibility and feel fulfilled.

Coach Alan Gray sitting on a yellow and blue chair, relaxing by a lake

My Story

With decades of experience leading teams in global blue chip organisations in the Technology, Communications and Media industries, I have a successful track record of developing aspiring and seasoned leaders as well as leading team transformations.

But in 2020, I realised that something was missing. While I had been chasing bigger roles and deriving my self-worth from them, I felt a sense of emptiness. Despite receiving accolades from my leaders and earning a good income, I wasn’t fully present with my kids, constantly worried about work perceptions, and was always exhausted. The weight of a large mortgage made me feel trapped, with retirement seeming far away.

That’s when I decided to work with a coach, and it had a profound and lasting impact on me. I discovered that there is a better approach to life, one that aligns with my purpose and values, ultimately enhancing my performance and well-being.

Embracing my authentic self reduced my anxiety and allowed me to show up powerfully at work.

I also found the courage to make significant changes in my life and career, including moving to a new location and pivoting away from a high-impact role.

I let go of titles and teams to pursue what truly gave me meaning: helping others experience the same transformative journey I had gone through.

Designing my life around my purpose and values has been truly fulfilling. Coaching leaders and teams at Salesforce and working with private clients across three continents has given my work profound meaning. I am living my purpose now, and it feels incredible! Moreover, I am determined to continue making changes in my life and career to stay aligned with what truly matters to me.

This is why I became a coach—to share this transformative journey with the world and help thousands of individuals live their best lives, do exceptional work, and feel brilliant. It is also why I created the Springboard Program and Masterclasses, providing my clients with the coaching, tools, and practical roadmap to exceed their perceived limitations and achieve new levels of performance, meaning and well-being.

My Values

Family - Cross-cultural

As a devoted dad and husband, my core value of family drives me to be the best version of myself. With each of us born on different continents, our diverse backgrounds enrich our lives. From Zambia to the Philippines, Australia to the UK, our family embodies cross-cultural connections.

Freedom - Living on my terms

Trail running, mountain biking, and exploring over 50 countries have always made me feel truly free. But recently, I’ve discovered that the greatest sense of freedom comes from living life on my own terms. Embracing this courage has been exhilarating, allowing me to embrace a life of freedom.

Relationships - Embracing diversity

Deep connections with friends and colleagues are vital to my well-being. Embracing diversity in these relationships has helped me gain a better understanding of myself.

Living and working across three continents, combined with my multicultural family, has instilled in me a diverse sense of empathy. I draw upon this experience to support others on their growth journey.

Impact - Giving back

Making a meaningful impact is of utmost importance to me. I’ve focused my efforts on giving back to those striving to break through barriers of inequality. From coaching inspiring women in programs like Generating Genius and Social Starters, which aim to remove social barriers for black students and academics in the UK, to my current work with Career Seekers in Australia, supporting refugees and asylum seekers in finding professional employment, I strive to make a difference.